Profile of the Founder


coach joanna menezes

Joanna was born and grew up in Salvador de Bahia in Brazil. When she was 8 years old, her family left Brazil and lived in Belgium for one year, before settling in Essex in the south-east of England. Consequently, Joanna is very familiar with expatriation and impatriation and has acquired an in-depth understanding of multiculturalism thanks to her adopted countries and also her family. Her father is Indian, her mother Belgian and her extended family is spread out all over the world. After graduating from university in 1995, Joanna moved to France and now lives in the western suburbs of Paris with her husband and two children.

From a professional standpoint, Joanna's career can be summarised in three key words: knowledge-transfer, support and empowerment.

She began as a corporate English trainer, went on to work in different HR fields before finally taking on the position of HR Manager in a language school of 150 employees. After being made redundant in 2012, Joanna decided to resume her studies and completed a Master's degree in International HR and International Mobility. Her specialist subject was diversity management which she developed by working as project manager for the Women@Work initiative in a multinational company and by writing a professional thesis on the subject.

In 2014, she decided to set up her own coaching and training consultancy firm, with the aim of helping women and men achieve professional goals and fulfilment and supporting companies in gender diversity, intergenerational cooperation and intercultural management.

Education and Professional Experience

Joanna has an MSc in Human Resource Management and International Mobility from Magellan Institute/ENS Paris-Saclay and a Joint Honours BA degree in English/French from the University of Leeds.

She has 20 years’ experience in various HR fields, namely training, recruitment, career management, outplacement, diversity and inclusion and intercultural management.

Joanna is a coach and mentor and is certified by the Institute of Leadership and Management in London (ILM).

She is part of the European Coaching Association (EMCC France) and an active member of the "Mentoring" and "Companies and Organisations" work groups.

Joanna adheres to the EMCC’s Global Code of Ethics for Coaches and Mentors.

Today, Joanna supports professionals through individual coaching and teams through team coaching and team building activities. She conducts corporate training programmes and delivers workshops in major universities and business schools. She is also a part-time lecturer in HR Master’s programmes at Ipag, IGS RH, Magellan Institute, the Sorbonne and the University of Paris-Nanterre and an external examiner in vivas at Masters level.

profil formation

Human Resources Management

gestion ressources humaines

Joanna is a member of an international network of HR professionals, research-academics and union representatives. This allows her not only to keep up with changes and trends in the field of HR but also to develop her expertise in the themes that are important to her namely: employability, diversity and inclusion, career management for women, inclusive leadership, cultural and emotional intelligence, career transitions, international mobility, mentoring, work-life balance and well-being at work.

She is a member of the Association Francophone de Gestion des Ressources Humaines (a French-Speaking Human Resource Management Association) research group on the theme of Diversity.

In 2013, she wrote a professional thesis entitled "Diversity: a true performance lever for companies".

Download an excerpt from the thesis


Cala Consulting offers tailored solutions which caters to the needs and objectives expressed by individual clients. We define personalised programmes and use different methods and tools such as:

  • Personal Branding and networking
  • Inclusive Leadership and leadership for women
  • Intercultural management
  • Intergenerational management
  • Change management
  • Personal assessment tool named Puzzle DISC
  • Coaching tools: transactional analysis, Palo Alto systemic coaching, emotional intelligence, neuro-linguistic programming (NLP), non-violent communication, cultural orientations, Enneagram, positive psychology and so on.
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